- Engage men and women across the union movement in the campaign – create a network to share ideas, strategies, policies, programs and visions. Build commitment among the leadership, membership and activists.
- Provide campaign tools and information, e.g., on the union web site, email lists, Facebook page, trade union publications, etc. Promote the campaign at key trade union meetings.
- Include the Count Us In! logo in campaign resources and at trade union events and invite trade union members and activists to ‘like’ the Count Us In! Facebook page.
- Build support mechanisms including mentorship systems to encourage women to stand for elections.
- Plan an official launch, an occasion where trade union leaders can express their support for the campaign.
- Build campaigns focusing on improving women’s rights in law and collective bargaining agreements with a strong organising angle to increase women’s membership, encourage women’s activism and their involvement in decision-making roles.